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The internet guide to BREW - QUALCOMM's Binary Runtime
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MarketWatch: Food - November 2009 Introduction
The Food MarketWatch contains the latest news, analysis and opinion, covering all the month's major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from September 15 - October 14 2009.
Scope- Geographic coverage: global
- Category coverage: food
Highlights
Datamonitor's Food MarketWatch provides monthly insight into the key events in the food industry
Reasons to Purchase- Gain monthly insight into the key events across the food industry
- Learn more about the news, analysis and opinions of your industry
Published By: Datamonitor
Date Published: Oct 2009 * * * * * * The Blurring Boundaries between Smartphones and Feature Phones In terms of product definition, the largest difference between Smartphones and feature phones is that the former features an embedded open OS while the latter does not. Based on these industry-wide definitions, in the past there were significant differences between the two product types in specifications and market segmentation. However, since early 2009, following the increasing number of companies investing in these products and the growing intensity of market competition, the diversification of products has led to a trend whereby consumers' perception of boundaries between Smartphones and feature phones is becoming more blurred. This report analyzes this trend from the perspectives of prices, software applications and vendors' product strategies, and examines the impact of this trend on the overall mobile phone industry.Published By: Market Intelligence & Consulting Institute
Date Published: Oct 2009 * * * * * *
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