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Featured Research Reports

2010 Mobile Marketing and Advertising: Financial Institutions Losing Revenue Opportunities, While Telcos Charge Ahead

Despite coming out of a recessionary year in which advertising and marketing budgets were slashed, mobile marketing remained steady, and in some cases showed gains. Financial institutions, however, lost ground to wireless operators, ISPs and merchants. SMS text remains the means to reach the greatest numbers of consumers, but the rapidly rising percentages of smartphone users and the success of the Apple app store has increased the need for developing a greater mobile web and in�]application advertising presence. This report covers the mobile marketing and advertising landscape, including consumer likelihood, preferences and adoption of mobile marketing and location based services, consumer methods of response, and segments to target.

Primary Questions:

• What is consumer acceptance of mobile marketing and advertising?
• Which consumer segments should be targeted with mobile marketing?
• What are consumer preferences toward mobile marketing campaigns?
• How do consumers react when they accept mobile marketing messages?
• What is consumer acceptance of location�]based marketing and couponing?
• What is the importance of search in marketing campaigns?
• Which segments should be targeted with locationbased marketing campaigns?
• What are current examples of different types of mobile marketing and advertising?
• How should mobile marketing campaigns be implemented within the existing ecosystem of telcos, FIs and consumers?

Published By: Javelin Strategy & Research
Date Published: Jan 2010

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The Apple iPad: Product Positioning, Component Supply Chain, and Impact on PC Products and E-Readers

On January 27, Apple announced its new iPad product. The product fills a gap that existed between the Mac PC and iPhone/iPod Touch product lines. The iPad features a screen size of 9.7" and a thickness of only 13.4mm, and Apple has emphasized the use of IPS panel technology and LED backlight module. Furthermore, the iPad features the iBook Store, and the product's e-reader functions will pose a threat to the existing e-reader market. This report analyzes the product positioning of the Apple iPad, the component supply chain of the iPad and the product's processor and display panel specifications. Furthermore, the report examines the cooperation model with AT&T, and looks at the possible impact of the iPad on notebook PCs, netbook PCs, smartbooks, and e-readers.

Published By: Market Intelligence & Consulting Institute
Date Published: Dec 2010

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Latest iPhone Headlines

ZDNet Apple bars iPhone hackers from App Store
Apple has blocked known hackers who contributed to jailbreaking the iPhone from accessing its App Store

ZDNet iPhones could be used for citizen ID
Smartphones are among a variety of technology that could be used by the government to authenticate people on public-sector websites

ZDNet Vodafone announces iPhone release date
Customers will be able to buy the Apple handset from Vodafone in January, the company has announced

i-Mode News Mobile Talk: Highlights from Mobile World Congress 2010
Videos Now Playing Samsung Ultra Touch (S8300) in Mobile Tech Philips 56PFL9954 in Home Entertainment Motorola Razr V3xx (i-mode) in Mobile Tech Quick Tips: Accent marks on the iPhone in Quick Tips

i-Mode News Research and Markets: Netherlands - Mobile Market - Overview, Statistics &
Radio Services (GPRS) 8.2 Push-to-Talk (PTT) 8.3 High-Speed Packet Access (HSPA) 8.4 BlackBerry 8.5 i-mode 8.6 iPhone 8.7 Location-based services (LBS) 8.8 Mobile TV 9. Forecasts 9.1 Forecasts - mobile ARPU to 2015 9.2 Forecasts - UMTS subscribers to 2015

i-Mode News Research and Markets: Netherlands - Mobile Market - Overview, Statistics & Forecasts
Radio Services (GPRS) 8.2 Push-to-Talk (PTT) 8.3 High-Speed Packet Access (HSPA) 8.4 BlackBerry 8.5 i-mode 8.6 iPhone 8.7 Location-based services (LBS) 8.8 Mobile TV 9. Forecasts 9.1 Forecasts - mobile ARPU to 2015 9.2 Forecasts - UMTS subscribers to 2015

i-Mode News ASIA MARKETS: Smartphones May Transform Japan's Mobile Market
provider Softbank Corp. and handset-parts makers at the cost of local companies whose offerings revolve around the home-grown 'i-mode' mobile Internet service. The launch of smartphones, such as Apple Inc.'s (AAPL) iPhone and Google Inc.'s (GOOG) Android

Bluetooth News HiPhone C900 Windows Mobile 6.1 GPS Wifi Smart Cell Phone
Support * 2.0 M px,single camera * High quality high definition camera with photoflash lamp * Bluetooth stereo,wireless date transfer * 3D sound quality,Stereo headphones * FM radio * Built-in accelerated hand shackingand over mute * Change automatically

Computerworld Apple's iPad: Computing's next leap forward
The iPhone was a radical reinvention of the phone as an internet device. The iPad is a reinvention of computing in general, says columnist Michael DeAgonia.

FreeNewsFeed Geolocation Stars at South by Southwest
What's likely to be the hottest tech trend at this weekend's trendy South by Southwest Interactive in Austin, the powwow that has become a launch pad for the coolest, hippest new technology? Location, location, location. The conference is shaping up to be a coming-out party for Foursquare, an application that lets people flag where they are -- and for the entire category of fledgling geo-location services. A bumper crop of services, notably Gowalla, Brightkite, Loopt and Where.com, are being embraced by s...

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Research Reports

Apple's iPhone & Mobile Report 2009: Competing successfully with Devices, Content & Services from Apple
Visiongain, Feb 2009

iPhone tariff strategies
Ovum Plc, Apr 2009

Apple in Mobile
Visiongain, Jan 2009

User Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era
Visiongain, Sep 2009

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